Our services

For the company Zapf Creation AG we offer services from the initial idea to production maturity. In 25 years of cooperation, we have gained extensive experience in the strategic development of international brands such as BABY born® and Baby Annabell®. We design concepts for new products that are perfectly aligned with these brands and withstand the test of time.

We offer our dedicated support as a production-driving force or on a consulting basis. Extensive product development experience in the Far East helps us translate good and sophisticated product design into the best quality. A fundamental technical knowledge and collaboration with a strong team of professionals enables us to develop the complete assortment of the customer.


  • Character development for new toys
  • Design & develop new dolls and toys
  • Develop licensed products
  • Develop market analyses
  • Concept development: mood, colour style
  • Production planning: outline and treatment drafts
  • Prints, blueprints and data sheets
  • Production design and supervision of top selling products
  • Supervise Production design (domestic and abroad)

Baby Annabell

BABY born Bathroom

BABY born Wonderland


BABY born City



Premium clients have been trusting us for over 25 years when they need strong support in creating product lines that have what it takes to lead the market.